2024
Transforming services into seamless digital access.
Business Challenge
Market Context
Cocchiarella & Santos Torrado is a legal and accounting firm based in Moreno, Buenos Aires. They needed a new online presence to reflect their professionalism, provide a platform for clients to access their services, and improve their visibility in search engines. This project involved creating their first website, establishing their digital identity, and optimizing the platform for SEO.
Revenue Impact
The website was essential for attracting new clients and streamlining communication with existing ones. Additionally, SEO optimization aimed to improve their visibility, allowing them to reach a broader audience through organic search results.
User Pain Points
- The lack of an existing website made it challenging for potential clients to find information about their services.
- Limited accessibility for mobile users, as responsive design was crucial for smaller devices.
- Low visibility in search engines, reducing the firm’s competitiveness in the digital space.
Strategic Approach
Research Insights
The project required not only a professional, user-friendly website but also optimization for search engines to ensure better rankings and organic traffic. Emphasis was placed on creating a responsive design and incorporating SEO best practices.
Solution Framework
- Website Development: Built a WordPress-based website to establish the firm’s online presence.
- Responsive Design: Designed and implemented layouts tailored for mobile and tablet users.
- SEO Optimization: Improved site speed, metadata, headings, and overall structure to enhance search engine performance.
- Content Structure: Organized services and information for intuitive navigation and user-friendliness.
Visual Evolution
Before/After
As there was no previous website, this project created a modern and professional online presence from scratch, tailored to the firm’s needs and audience. Additionally, SEO optimization enhanced the site’s visibility in search engines, ensuring it reached the right audience.
Key Iterations
- Designed desktop layouts with a focus on professionalism.
- Developed mobile and tablet-friendly versions for optimal accessibility.
- Incorporated SEO best practices, including faster load times and structured metadata.
Decision Points
- The focus was on simplicity and clarity to reflect the firm’s professional identity.
- The responsive design guaranteed a consistent experience across all devices.
- SEO improvements ensured the site performed well in search rankings.
Final Solution
The website delivered a professional, fully responsive platform that established Cocchiarella & Santos Torrado’s digital presence. SEO optimization further enhanced their visibility, increasing client engagement and solidifying their online growth.
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