Alzaga Unzué

2024

Preserving tradition, enhancing digital presence.

Business Challenge

Market Context

Alzaga Unzué is a leading livestock consignment firm, also involved in rural real estate, operating across Argentina and Uruguay. They needed to modernize their digital presence to reflect the prestige of the brand and enhance the user experience for their diverse clientele.

Revenue Impact

The website redesign aimed to increase conversions for both livestock and real estate transactions, improving the overall user engagement and client acquisition.

User Pain Points

The previous website didn’t reflect the company’s luxury status.
Complex backend systems that were difficult to manage and update.
Navigation was confusing, especially for users seeking specific services.
Poor mobile optimization and overall user experience.

Cost of Problems

Low engagement and high bounce rates.
Time-consuming and confusing backend processes, which impacted content updates and site maintenance.
Missed sales opportunities due to outdated design and functionality.

Strategic Approach

Research Insights

Research revealed that users expected a sophisticated, user-friendly experience. The website needed to be modern, easy to navigate, and showcase the firm’s luxury status while improving backend efficiency

Solution Framework

Visual Redesign: Created a sleek and elegant design that aligned with the luxury image of Alzaga Unzué.
Simplified Navigation: Streamlined the website’s structure, making it easy to navigate between livestock, real estate, and other services.
Mobile Optimization: Fully responsive design for better performance across devices.
Backend Revamp: Simplified the backend, making it easier for the team to update and manage content efficiently.

Visual Evolution

Before/After

The previous website was outdated, hard to navigate, and didn’t reflect the luxury brand image. The redesign features a modern, clean aesthetic with simplified navigation and responsive design for a seamless experience on all devices.

Key Iterations

The initial focus was on streamlining user flow and simplifying the backend. The final design emphasized mobile optimization and efficient content management.

Decision Points

The minimalist design enhanced elegance and usability.
A more intuitive backend improved content updates and site management.

Final Solution

The redesign resulted in a refined, user-friendly website that aligned with Alzaga Unzué’s luxury image, while also optimizing backend efficiency for quicker updates and better user engagement.